Art Demand
Demand is everything to every business person. I am a businessperson. I sell products, mainly art, so demand is everything to me. This is the one defining factor of a successful artist—demand. You might see artworks that are good, bad, excellent, and/or awful; none of that influences sellability. The buyer drives success. Commitment to an art piece—whatever its subject, execution quality, medium, size, shape, or form is what makes demand. This is how representation works. A gallery is a shop. The shop's audience calls the shots and defines the stable. If the audience doesn't buy the art, the shop closes. As an artist and gallery owner, I feel much pressure to perform and sell! I can't take up the precious space of another artist. This week, I received tremendous encouragement—I sold work before my December exhibition at Queenscliff Gallery (QG).
